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Relevance of local market intelligence to Oatly's Advertising for Mexican consumers
(2021)
In today’s globalized world, standardized advertising campaigns have become increasingly common. Consequently, many global campaigns lack important components of the receiving culture, thus inflicting in less effective ...
Influence of culture on French sauna market penetration : case company: Zenestar
(2021)
A sauna is a form of dry steam bath that originated in Finland. Nowadays, sauna has become popular all over the world. Zenestar company with its wellness concept wants to diversify the functions of the traditional sauna. ...
Negotiating Across Cultures : influence of Korean culture on negotiations between Finnish and Korean companies
(2023)
In the global business environment, it is an advantage to understand how culture affects people’s behaviour in negotiations and other business interactions. Based on this idea, the thesis studied how Korean culture affects ...
How expatriates are onboarded and integrated into a Saudi Arabian business? : case Company X
(2023)
Saudi Arabia has enacted several social reforms since the announcement of Vision 2030 in 2016. This includes several mega and giga projects which have caused an influx of numerous corporate level expatriate employees into ...


